At Counter Service, we’re building something new—rooted in the best parts of New York City’s iconic counter spots and driven by a belief that great food should be more accessible, more consistent, and more sustainable for the people who make it. Our chefs come from fine dining, but we’re not here to replicate that experience—we’re here to apply that craft to something more everyday: sandwiches.

Almost everything we serve is made in-house—roasted meats, scratch sauces, baked desserts. We’ve outfitted our kitchens with the tools and talent you’d expect in top-tier restaurants, but we’ve stripped away what doesn’t serve the mission. The result is a network of locations powered by serious chefs, delivering serious food—fast.

We’re also changing how the industry works. Our model is built to support better wages, more stability, and a kitchen culture that respects cooks as professionals. No tablecloths, no shortcuts. Just a smarter, more human way to run a restaurant—one damn good sandwich at a time.